For over 20 years, Patrick Hartory has helped business leaders and organizations tell their stories. The founder and former head of a national marketing firm, Patrick has worked with Monster Energy, PBS, Capitol Records, Pro Bull Riding, Live Nation Entertainment, AT&T, and a full roster of top artists and brands.
Today, Patrick is a nationally recognized speaker and marketing influencer. He is the author of numerous articles and three books including “What Customers Love: 10 Ways to turn Your Customers into Fans & Followers."
It’s an exciting time to grow an organization — an era of infinite reach when everyone is a click away and anyone can share their message. But engaging people in a connected world has its challenges: increased competition, unlimited choices, and short attention spans. How do you stand out? How do you tell your story? How do you earn the attention your causes deserve? Playing off Rotary's very own "four-way test", Patrick gave us his own "three-way test" with lessons on how to reach a community in a noisy world:
1. Be personal — connect with your audience on a personal level, and remind them there are people behind your message.
2. Be authentic — remain true to your mission, and remain true to yourself.
3. Help first — Service above self.
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